Hello, my name is
Daniel
Engemann
… a video producing, tech savvy, hard rocking and bullshit bingo approved marketing specialist who knows his memes.
- daniel@digidashdesign.de
- 0049 175 249 61 87
About me
Marketing is really just about sharing a passionate story.
I'm a Director, Producer, Project Manager and Marketing Specialist spiced with creativity.
I have over 17 years of experience in the marketing industry and I’m located in Hamburg. For five years I was founder and head of an advertising film production called 6ft Rabbit Productions, where I was not only responsible for consulting and realising projects for big clients like P&G, Beiersdorf and Mitsubishi, but also directed a lot of our productions. I also developed strategic knowledge and methods to use in workshops which complements my generalistic marketing skillset.
As a tech enthusiast I’m always looking for the next big thing and new emerging techonolgies. After producing several 360° videos, I realised the potential of Virtual Reality and dove deeper into that topic.
Personally I enjoy leading a team, which means for me to create the best possible environment and role model for the team to deliver a perfect product everybody can be proud of.
My personal passion is making music with my band, which developed into a semi professional hobby. A few years ago we released our debut album, all DIY on a professional level. Check The Most Famous Unknown.
Skills
I’m on a professional level with Photoshop and I edited a lot using Premiere. I can handle the Adobe Suite and most relevant postproduction / VFX tools on a basic level and I’m experienced in anticipating time and effort forecasts for projects.
I’m also experienced in the responsibilities of a management position, HR and economical decision making. Further I developed strategic skills and methods, including hosting workshops.
Education
2008
Ausbilderschein Mediengestalter - IHK Hamburg
2005
Mediengestalter digital/print - G5 Medienschule Hamburg
2003
Multimedia Producer Diplom - SAE international Institute Hamburg
2000
Fachhochschulreife - Internatsgymnasium Schloss Plön
My Experience
12/2021 -now
NBS Northern Business School
Leiter operatives Marketing
Head of Marketing and teamlead of 4 marketing specialists. I established digital marketing from ground up, which included everything from process, tracking and SEO up to a complete digital marketing funnel.
Founder / CEO
Strategic consulting for digital communication, partnered with Stefan Schuh and Söhnke Christiansen, Hamburg.
Creative Producer
One of the top ten TVC production companies in Germany, located in Hamburg.
11/2018 - 08/2019
Selfemployed
Freelance
I offered PM, consulting, producing and a little bit webdesign.
Prokurist
6ft Rabbit is a content video production and part of the MINISTRY Group, Hamburg.
Founder / CEO
TMFU Records is a record label we founded to publish the music of our band The Most Famous Unknown.
Creative Director & Founder
This was the transition phase while founding 6ft Rabbit.
Creative Director
MINISTRY is an advertising agency, which developed into a group of several specialized companies.
Teamlead/ Art Direction
MINISTRY has a portfolio of big and medium clients, for example P&G, Beiersdorf, Mitsubishi, G&J, OTTO and many more.
Flashdeveloper
At this time we created almost all online campaigns for all P&G FMCG brands.
Work
As a freelancer, I offered consulting and project management for campaigns, film production and 3D projects. Further I supported with account management, producing and directing. As a freelancer I was able to realize projects with a variety of needs self sufficiently using my network of specialists.
I started my career as flash developer creating banner ads, landingpages and other online campaign stuff. From there, I became art director and then creative director leading a team of 10-15 people creating campaigns for clients like OTTO, Mitsubishi, Seat, and all P&G brands. My next career step I wanted to build up on my passion for movies and filmmaking, so I founded an advertising film production called 6ft Rabbit Productions, as a daughter to the MINISTRY Group. Next to the teamlead of 5 people and the acquisition of jobs, I was also concepting, producing and directing most of our productions.
As videoproductions for online purposes need a different approach in terms of concept and production, a big part of my job was to analyse and consult our clients and share knowledge and insights to create the best possible solution to their needs. This lead me develop my strategic skills, which enables me now quickly to go from details to the big picture in every project.
Founding Cronut together with Stefan Schuh and Soehnke Christiansen consequently put my strategic skills to use, as we were consulting companies to develop communication strategies and helped grow their digital channels.
In 2021 I created an online video course called Content Creator Crashcourse. This video lecture contains all the basics to help professionalise communication efforts on digital channels. It contains basic strategy development, knowledge about creating visuals, text and concepts and an introduction into analysis of data and social media campaigns. Find it here: courses.content-creator.expert
Now in my position as head of marketing I was able to use my generalistic marketing experience to establish a digital marketing funnel from scratch, which lead to a immediate increase of 30% in student applications. This was not only strategic work as we needed to establish the whole process, in terms of software and digital ecosystems but also in terms of internal workflow, automatisation and digitalisation. Now, we have a working lead funnel with automated nuturing, KPI based tracking, SEO and digital advertising campagnes.
